Business Economics of Chennai Express
- Total investment: Red Chillies Entertainment sold the ‘world rights’ of the film to UTV Motion Pictures, who invested a total of 105 crores on the film.
- UTV recovered around 21-22 crores from individual distributors by selling the theatrical rights of all circuits except Mumbai, Delhi/UP and Overseas.
Recovery (Note: All figures are approximates)
- Music rights: 7 crore
- Home Video rights: 3 crore
- Domestic Distributors share: 125 crore (expected)
- Overseas share: 55 crore (expected)
- Satellite rights: 50 crore
- Total recovery: 240 crores
Overall, Chennai Express is a hugely profitable film for all its investors – UTV, Red Chillies, Individual distributors, theatre owners (who also made a killing from snack/drink sales) and for the industry as a whole. What’s staggering is the fact that UTV recovered its huge investment from satellite rights and overseas share alone – the rest including the record-breaking Indian business of the film and various other rights are a bonus!
Verdict: One of the most profitable big-budget films after 3 Idiots. All Time Blockbuster.
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